Business Intelligence provides sales and marketing teams with information and insights they need on customers, prospects, markets and competitors. With powerful dashboards, analytical and reporting solutions sales and marketing teams are able to better and more accurately track, monitor and analyze every aspect of a sales cycle. BI makes it easier to identify cross-selling opportunities, locate profitable customers, tracking competitors, and to create strategies to successfully reach sales quotas and revenue goals. With the addition of RangeFinder, you can make it even easier to visualize how your company is doing compared to historical data as well as your competitors to make educated and informed decisions that may enhance your companies future.
Continue reading...Wednesday, March 31, 2010
Defining measures gets interesting because while they are tied to a high-level corporate goal, they also touch nearly every other aspect of the organization, making it a challenge sometimes to balance all of the competing interests. Plus, as soon as you start converting their behavior into numbers, people will simple adapt their behavior to have good numbers and may not deliver the overall results you had hoped.
Continue reading...Tuesday, March 16, 2010
I'm color-blind. I can see colors, just not the same way the majority of you do. I didn't write this post to complain about my color-blindness. Rather, now that dashboards and data visualization continue to become more wide-spread, we've got a few issues to talk about.
Continue reading...Friday, March 12, 2010
Our customers typically have mountains of data, spanning all areas of the organization. Some of their data spans decades. They look to us to help them make sense of it all, and utilize that information to drive better decision-making. It's often a challenge not so much from a technology aspect, but from a human one. Sometimes when we ask an executive which metrics are most important to them, we get the reply "all of them".
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Friday, March 23, 2012
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