Improving information delivery and providing strategic value are the cornerstones of a successful business intelligence (BI) deployment. A strategy that aligns with corporate goals, plans and objectives will provide real business value by ensuring that the business intelligence solution precisely and directly supports real business needs.
Sales Analysis & Planning
- Monitor key sales metrics, interpret sales drivers, and optimize the sales process
- Understand and optimize your sales force, revenue per customer, and pipeline performance over time.
- Develop robust sales forecasting models to reduce staffing impacts, integrate production and operational planning, and balance supply and demand.
Campaign Analytics
- Plan your campaign strategy by knowing which activities work, which do not, and why.
- Give your organization the information and answers to precise questions on campaign performance like:
- How is my campaign progressing against its objective?
- Is it doing better or worse than previous campaigns at this stage?
- Is there a demographic difference between responders and non-responders?
Customer Analysis
- Understand what drives customer behavior and loyalty and identify critical customers and work to retain them by responding swiftly to opportunities and threats.
- Customer Analysis can help marketing managers:
- Maximize customer value and profitability
- Track customer behavior and change over time
- Target key customer segments with new and innovative product offerings